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The 5 Social Media Trends To Watch In 2012

Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011?  And how will that change in the next year?  Here are the top trends to watch in 2012. 1....

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Social Media ROI: 24% of Marketers Track Increased Revenues

Most marketers agree that social media provides business value and helps increase  brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company...

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B-to-B Marketers Must Improve the Relevance of Their Digital Content

A new Content ROI study by the CMO Council revealed that business buying professionals give vendors low grades for the value and trustworthiness of their online content, and rate content produced by...

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Data Fog Blinds Marketers

“Companies are caught in a data fog, and they’ll probably stay there for a few years.” This is a bleak outlook from Jeff Tanner, professor of marketing at Baylor University’s Hankamer School of...

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88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

Originally posted on The Realtime Report of March 24, 2014 by Marissa McNaughton. +++ Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014...

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